Audience and Institutions Essay

 Assess the importance of marketing in the media area you have studied. [50]

Marketing is the analysis and management of exchange relationships. It is the process of identifying, anticipating and satisfying customers’ need\]s. Due to the fact that marketing is used to attract customers, it is one of the primary components of business management and retail. Marketers can direct product to other business or directly to consumers. Marketing is key to a good movie. To even realize it is coming out a movie has to be advertised for future audiences. There has to be a good plan for how to sell the film. The better the marketing strategy, the more likely the film would get viewers. A film's publicity is a major element in deciding whether or not the project should be selling well. Whether viewers do not care about the film or do not like the way it's being marketed, the earnings of the film will be severely harmed. How well a film does depends almost entirely on how much it is being promoted.

To Commence, marketing is very important due to the reason that it contributes with establishing a relationship between the audience and the film. This can be seen in the movie of Black Panther. Now the way they did this was through many different strategies. The trailer of Black Panther, was released during the NBA Finals game, which was a brilliant tactic as it was a game which had millions of viewers watching, afterwards Kendrick Lamar, a worldwide known music artist, preformed his song “All The Stars” ft. SZA at the College Football Playoff National Championship Game, which in fact is one of the main songs in the movie’s soundtrack. Merchandise soon after became a part of the film's marketing campaign, with online retailers emerging around several websites including Disney, Marvel, Amazon, and more. By selling clothes and many other film items, more enthusiasm and interest in the film was generated among that of the audience. Another movie that did many similar things like this was, Spiderman: Into the Spider-verse. Now the reason for why they were so similar was because much like the popular song from Kendrick, Post Malone had released and debuted his song, “Sunflower” ft. Swae lee, which became an instant hit across the music platform, and the cover album carried the spiderman logo which helped promote the movie in a great way and different connections were made with the movie and the audience.

Furthermore, Marketing is vital for the film due to the fact that it helps increase the overall money made from the film. The goal in marketing is to try to get people to buy movie tickets, as film marketing is practically using the media to get people attracted to a film enough that they want to use their money to go and watch the movie. The true test of a marketing strategy is how well the film does on opening weekend, so if a movie does not do so good its opening weekend, then it is most likely the fault of the marketing team, as they did not create an effective marketing strategy to attract viewers and bring in profit. A movie which did a bad job with this was “Ugly Dolls” There strategy compromised of very minimal things to reach the consumer market. They collaborated with Cold Stone Creamery and made two new flavors, and as well a trailer, but the marketing could have been much better , as other movies such as “ Beauty and the Beast” which released a poster of a rose inside of a glass jar, in which it gave fans and viewers an uproar as they began to look forward to the releasing of the movie. As well they began to make merchandise for the people of all ages, such as costumes for the kids and as well figurines. With all this great marketing Beauty and the Beast was able to gross $504 million in the United States and Canada, and as well $759.5 million in other countries, thus showing how successful this movie truly was. From this you can see the importance of how marketing can be so beneficial to make money

To Conclude, marketing is important because without it, it is likely that no film would ever be a profitably success; a film cannot be successful if no one knows about it. The risk of spending money on marketing is overshadowed by all the money that the marketing of the film can bring in. A film needs to be marketed for people to become interested and want to go watch it. It is a way for them to learn what the film is about in a manner that makes them want to see the film to see more about it. Or just appreciate it. If a film is not properly marketed, the profits will suffer. The marketing strategy needs to ensure it can get the attention and feedback it needs to get people interested in the film. If the marketing campaign does not accomplish this, then there is a high chance that many people who could have possibly enjoyed the film will not see it. Due to all of this it is clearly evident that marketing holds a great importance in the aspect of film

Extra Practice Extract

The film excerpt "24" opens in an intense investigation where a woman had committed a crime by engineering a bomb to go off. The interrogator is a guy, who brings into question the action to solve the dilemma and to deprogram the bomb. The interrogator uses much of his control during the whole interrogation as an attempt to extract information from the woman. It prompted me to conclude that the purpose of the director for this scene was to show that as time is cut short, and tensions rise. This subsequently leads to desperate times, in which people will do all they can to conquer challenges and be triumphant over evil.

To Commence, the scene starts off with a fade into the face of the women. Subsequently a close up is done to get the expressions of the women’s face, as she is about to be interrogated by the man, who just walked into the room. The expressions show how serious the situation is, but at the same time once can see how the women is looking around, almost as if she is trying to come up with an idea on how to escape the intense situation, which she seems to be in.

Soon after, the man walks into the interrogation room, and with the use of eye-line match the seriousness of the situation is heightened, as it continues to grasp the facial expressions of both individuals, moreover the use of the “Over the Shoulder” shot is a very good use of camera angles, as it creates the tension that there is between the two individuals, without them even speaking to each other yet.

After the man is in the room, both individuals stay quiet, and the only thing that can be heard is the background music, which intensifies the situation. After the long period of silence from both, the women finally begins to talk, thus the dialogue of the two characters begins. Right as the women began to talk to the camera focused on her and was a close up on her so that again, the audience could capture all her expressions. The women kept a very serious face, and at the same time she spoke slowly and clearly. She never showed a change in voice, showing that she was not going to budge or say anything about the situation occurring.

Furthermore, as the man continues to demand that the women tell him where the bomb is located, the use of a high and low angle is used in a very powerful way. Now the reason as to why it is used so well, is due to the reason that when capturing the low angle looking up at the man. This in fact symbolizes superiority. This possibly meaning that the man is in a current state of higher power as he is interrogating her. This in its way is vice versa when using a high angle because the man is looking at the women who is beneath her.

In the end the use of lighting played a huge role in the whole aspect of things following, the setting of the whole scene. The reason for this is that an interrogation room is not a happy or good place to be. Due to this it is vital to create a mood or tone in the scene the elaborates on this. That is why the use of low/dark lighting is so important. Low/dark lighting creates eerie and suspenseful moods in scenes, and when used correctly it can intensify situations, just like the author did in this scene. He used the lighting to make the interrogation room a scary place to be in.

Extra Practice Extract

Creative Crtical Reflection

Today is April 15, 2020. I currently work on submmiting all the work I have done throughout the year. I recently just finished filming my interview on my movie and I can indeed say that I felt as if weights had come off my shoulder. This project although very fun, was at the same time pretty stressful. I think that possibly it would have been easier to do if this pandemic hadn't occured, but it is what it is. We can not change the past... we can only do whats occuring in the present, and hope for a good outcome in the future. I wanna thank my partners throughout this whole experience for being so helpful. My teachers for giving me all the assiatance they could give within the limits, and myself for showing that if I put my mind to something, I can accomplish great things. Throughout my Creative Critcal Reflection (CCR) I present a interview approach to how I answer my questions. The questions which I answer in my presentation are: How does your product use or challenge conventions and how does it represent social groups or issues? How does your product engage with audiences and how would it be distributed as a real media text? How did your production skills develop throughout this project? and lastly, How did you integrate technologies- Software, Hardware, and Online – in this project? The interview was a pretty quick process and it went pretty smoothly. I feel as though I did a pretty good job and I was prepared for the quetions I had to answer. The interview had to be at about  10 min long so I had to emphasize on the questions in more depth than I normally would have.                                          

Short Story - Recap

Today is April 8, 2020, I now look back at the process and challenging work which was the short story project. I had to work with my two partners: Luca and Ryan. I selected them because even though I normally worked great with my two other partners. I wanted to see how I would do with new partners and what I could learn from them. The project first began with extensive research. We had to first study all the different genres and select from the ones we researched, which one would be the genre of our movie. After we had selected drama to be the genre of our movie. We began brainstorming ideas as to what they storyline could be about. The process took a few days as we continued to throw out ideas and builded up on each persons thoughts and suggestions. In the end of the brainstorming process we began the storyboard process. The storyboard process was pretty interesting as I would mess up the drawings a few times, but I would in the end get it right and it was probabably my best storyboard yet.

During the Middle portion of the Movie production, we began filiming the scenes. First we selected a specific date in which we would work on and then executed to work on that day. I was picked up by Ryan and we then got Luca from his house. After that we wentto the cementary to fil to first portion of the film, after we then had to go to the park and film the final portion. This in all took us a bit of time as we had to keep reshooting to get it right. Then after we finished the filming, I went home and the editing process began. This whole movie was a great experience for me and I had a great time working on it. The group worked great together and I did not regret the last minute switch in groups. We ran into some troubles throughout the project but nothing that we couldn't handle. I look forward to seeing how we are graded for our assignment, and hope that the people who watch the movie enjoy it as much as I did.

The only sad part about this whole situation, is that with Covid-19 (known as Corona Virus). Everything is coming to a big halt. With all the hardwork I did this year, to be put in these tough times, it only gives stress in completing this project and being able to communicate with my team. We however will continue to try to the best of our ability to accomplish the goal which is producing a great movie. I am positive that the hard work we have done throughout will show in our complete work. Everyday we contiunue to hear new information on what is occuring around the world, and one big thing which we have all been ancious to hear, is what will be cambridge's decision on everything that is occuring. I hope that they decide to allow us to sumbit and they will grade our assignments. If not I will of course understand. It will just ulitmately be sad news. However, for now I will only worry about what I can do. I will shortly begin filming my CCR and I hope it comes out really good.

Music Video - Recap

In the 2nd quarter, we were assigned our second project of the year. This project was a Music Video. The music video had its requirements and it was key to follow them precisely to maximize our grade. Before we even started to shoot we came up with out groups and I choose to work with my friends, Luca, Xavier, and Mario. We discussed and brainstormed ideas which we had for the video and in the end we had came to a compromise saying that we would use the song Rocketeer and then the storyline would follow of an individual reminiscing on his childhood days and the great memories he had in his teenager days. After we had selected the storyline and song we had to work on more detailed work. So we took out the storyboard and drew up the whole video from beginning till the end. After that we had to talk about how we were gonna plan meeting up after and we all had set the schedule. Throughout the whole process I learned many tricks and skills which I knew I was going  to need to use for my final project.

The whole experience of shooting this Music video was a lot of fun. My group and I got to meet up work on it and at the same time hang out and do other stuff. We didn’t stress over the work to much because we planned out a good time ahead and knew exactly what we needed to do. Honestly if we didn’t have good planning skills the whole project would have been a big pain in the back. We managed to work around everyones busy schedule and in the end we were pretty impressed with our work. I was always happy with the group I selected because we always worked good together and had good chemistry. 

Commerical Blog-Recap

Back when I first started AICE Media, we were given a project focusing on making a commercial for a compny. I remember I was nervous as i wanted ti make a good video for my first time doing it, and I knew I could achieve it with all the things I learned from my teachers. This video also was very interesting to me because I had always thought of making a cool soccer video but never really knew how. So right when i got assigned this project I went home and watched countless of soccer commercial which caught my attention and I highlighted what I wanted to see in my commercial. Some of these key features which I added was the music in the back ground to create an urgency for the base drop, which falls perfectly when the individual shoots it into the net. After that, due to my experience in soccer for my whole life. I know that the sound of commentary when the commentators are ecstatic and excited. It give goosebumps to the individual listening. It brings about this feeling of wanting to play. So with that being said I added the commentary when Coutinho a Brazilian super star scores a 25 yard free kick right in the top right post. 

This project was done by the help of my two great friends Mario and Xavi. We worked non-stop around the clock using every vital second to make our video stand out. I took part as the lead director,  with Xavi assisting with all the props needed, and Mario was our actor. When we went outside to the field we encountered our first problem. other people were already using the area which we were planning to use. After this I talked to them and we agreed on splitting the hour and 30 minutes in half. We used the other half to get shots we needed before the shooting scene and then after the other group finished we started the shooting scene. The shooting scene took a bit of time because we had to get the perfect shot of it. After I thought to myself how will I end it off... and thats when it struck me. I used my skills that I had acquired from photography and saw that I could make a reflecting scene with the water and the ball. So I did just that and It came out so awesome. Afterwards, I had to edit it all together and I used iMovie. Honestly, this project was probably my favorite one because of how it came out so much better than I could have ever hoped for. It was my first big step in the right direction and I continued to get better as the year went on.