Editing Blog

Today is October 28, 2019 and Mario, Xavier, and I are beginning to work on our editing process for our film. Once we started we took out our flash drive with all of our information and videos on it, and plugged it into the computer. Afterwards we transferred the the video clips onto the computer and waited for the computer to download the whole information. We then tried to watch the videos from the computer, however, were surprised to find out that the computer didn’t work and as well did not have pinnacle Studios so we couldn’t even use it to edit. After this occurred we went on another computer and followed the same process as the first time, and no result. This was a very troublesome process and we ended up getting no where on the editing. Furthermore, we were informed on the fact that if there are any computer problems then we will be given more time to do the editing another time, which was a great relief, but at the same time it didn’t make me truly happy cause I realized that this whole hour an a half that we had in class was going to be wasted and put to no good use.

Moreover, I was honestly really bothered and upset at the whole situation, due to the fact that my group and I were eager to begin the editing process. I honestly feel like we wasted a good amount of time because we ended up not doing anything in the project. I believe that we need new equipment and new computers because the ones we are using are not allowing us to do anything and keep on giving us problems which is very bothersome.  Pinnacle Studio being an all-around, easy-to-use yet very powerful app which allows us to use our creativity, requires fast computers. The reasoning behind this is that the software features a built in user interface designed for very complex forms of editing, and the interface allows quick access to all the tools with unprecedented power and precision. If we do not receive new computers i believe these problems will continue to occur and will give us more and more problems along the road.

Lastly, In the end to at least do something to get ahead. We began to work on our film using iMovie which is another editing app for film-making. I had to do this from the phone which was very time consuming as a phone is not meant to be used for film work and editing films. We were able to upload everything and place everything into the correct sequence and add some transitions, but honestly today has been a very unproductive day and its been due largely to the inadequate equipment and technology having to be used. We hope that next class this problem will be fixed and can then begin to further work on our commercial. If not then I don’t know what we will do. But honestly that is the next classes problem and all I know is that I can’t be blamed or be in trouble for not finishing when the computer I'm using doesn’t work.

Filming Blog

Today which was October 24, 2019 we finally filmed our Nike Soccer commercial. We started off first getting all the equipment ready and got all the costumes and outfits that were going to be needed. We then walked down to the soccer field and began to film. Throughout the filming process I feel like we all as a team worked very well together. We were open to new ideas to make the video stand out, and made sure that every single person had a specific role in the process, wether it was filming, acting, or tweaking and critiquing on any aspect that can be adjusted/fixed.

In the Nike commercial I was the one filming throughout the entire video. When choosing to record I decided to use my phone instead of the video camera, and I truly feel as i made the correct decision. Throughout the entire filming process I was able to catch some very unique angles and incorporate angles which I learned from AICE Photography. Subsequently giving the commercial an attraction to individual when they first see the commercial, and get them “hooked” by it.

Lastly, After we began doing our final touch ups in the filming perspective, we went back to the classroom and began to upload all our videos into the computer. The process was a bit troublesome as the uploading of videos from phone to a computer can be tricky, however, once we got the hang of it it made it worth while as instead of uploading it to google docs a direct upload kept the quality at 4K which was exactly what we wanted.

Storyboard

For our commercial storyboard, we will include shots such as a wide shot where our subject is looking at the goal before practice. We will also use a close up on the Nike cleats and the soccer ball. Along with the close up we will include an extreme close up on the subject’s eye, nose and mouth. There will be an over the shoulder shot when the subject is walking from his car towards the field. In that same scene we will also be using a tracking shot as we are filming the subject walk to a different location.

Along with shots we will also be using different camera movements. One of these movements will be a tilt when we film the ball going to the goal. We will also use a pan when our subject is placing the ball on the ground to take his free kick. Another camera movement will be a zoom, this will be used when we zoom the into the ball and the cleats.

Editing will play a big part in our commercial. Our main edit/transition will be a jump cut. Some examples will be when our subject walking to the field we will cut to when he is putting on his cleats already in the field. A very important part in our film will be a graphic match, this will be used when we do a close up of the ball, it will cut from day to night, and practice to game. Our last shot will be an insert, it will be at the very end when the subject scores, this will cut into a Nike symbol.

Editing Lesson Blog

Today is October 14, 2019, in today’s Media Studies class we had a detailed lesson on the whole process of using the video camera and the editing aspect of it. At the beginning of class we focused on learning how to use the tripod and connecting it with the camera. In learning this it was explained and noted that if any group wants to use their own phone to film. It is suggested that a phone adaptor to the tripod is to be purchased and used. Knowing this is greatly beneficial to our group as we will be filming with our phones instead of the cameras.

Furthermore, we were shown the whole process and procedure of checking out and checking back in the camera. We were instructed to fill in the “agreement” form and were proposed the idea of filling out numerous sheets at a single time, so that when the time comes we are already prepared and can swiftly go through the process at a fraction of the time. The “agreement” sheet is practically a paper that indicates the individual will be using the video camera and allows the person to know that they are liable to whatever happens to the camera as long as they use it.

Afterwards, we began to focus more on the editing, and were introduced to the app “Pinnacle Studios” this app is used to edit the footage which we will be taking. It is a pretty interesting app as it has many options on editing, but at the same time its pretty straightforward to use, as long as you paid attention. The app allows you to add music to your  footage, add transitions, and words to the video. Overall, we received a good lesson on the whole aspect of the procedure we will take to use the cameras and how we will be editing the footage we get.

Planning Blog for Nike Commercial

On October 7, 2019,  our commercial project was assigned. In this commercial Mario, Xavier, and I have decided to work together. In our group discussion we have chosen to go with the idea to be a Nike based commercial, and will focus on the soccer aspect of the company. Our idea is to have an individual come out of the car with their “Nike” bag. Then as the individual walks towards the field the camera view switches to a over the shoulder shot. After this shot has been captured we will then transition to the player putting on his “Nike” cleats and we capture a close up of the cleats being tied up. Next the individual is shooting the ball and constant clips of him shooting on the keeper is captured. Lastly a slow motion video is captured as the individual rockets a shot into the top corner. Thus ending the scene with the nike logo and the phrase “it starts from the beginning” quote.

Today, October 10th, we will be working on the planning of our commercial. This will contain the parameters of our, props, costumes, locations, and our back-up plan. Then, about four days later, on October 14, we will be storyboarding our commercial. This will really set in stone our plan for the final product. Finally, the day will come, eight days later we will be filming at the field; however, we will be on a tight schedule as we have about 90 minutes to film put whole project. We will  in have to have all our props ready.

In this project we will need a car, nike cleats, a nike bag, a nike soccer ball, goalkeeper gloves, and the use of the Fort Lauderdale High School soccer field and the parking lot. With all this equipment and being allowed to use the field it will greatly help to make this commercial a great success. Furthermore, the individuals in the film will be wearing Nike apparel, as it is vital to show the Nike symbol at all time.

If by any chance there is no possibility of using the field or parking lot. We have come up with the idea that the High school’s men locker room will be the best choice to go with as we can still make a great commercial as we take the aspect of preparing before the game even starts.

Codes & Conventions

In our project we will be taking the approach of a Nike commercial. Due to the fact that Nike commercials are focused on the aspect of sports it is completely essential that the ad contains anything athletic. This could be sports equipment, sports clothe, or athletes. If the video does not consist of any of this then it will have a drastic impact on the message of advertisement due to the fact that when people see Nike they see a powerful and striking image.

Furthermore, in a Nike commercial it always makes sure to portray the Nike “swoosh” symbol. The reason for this is that the symbol has become renowned world-wide. If the Nike symbol were to not be shown it would possibly make the commercial seem much weaker due to the reason that it doesn’t carry so much weight as it would if it actually did have the symbol present in the advertisement.

All around the world Nike is known as the best brand for soccer products, such as cleats,balls, gloves, shin guards and etc. In our commercial we are trying to show how dominant Nike is on the soccer market. We will show how it’s slogan, “Just Do It” apply to their products. 

Introductory

Hello, my name is Camilo, and to get to know who I am, we have to go all the way back to the beginning. I was born on December 18, 2002, from two Colombian parents, however surprisingly was born in Houston, Texas. Many people get surprised to hear this, and always assume I was born in Colombia, but that didn't end up being the case. I do however speak the language as I grew up listening to my parents talk Spanish my whole life. 

I come from a very humble and hard working family, and these morals have been instilled in me. I have always worked towards chasing my dream of being a professional soccer player, and I intend to do just that, as my father and grand father did before me. Soccer was brought into my life at a very young age; the first time I went to go kick around the ball with my dad I fell in love with the game. The thing I love about soccer so much is that it brings so much passion to people, and unites people to celebrate special moments together. 

Now I am 16 years old and close to reaching 17. I attend Fort Lauderdale High School and I'm currently a Junior. I'm not going to lie I kinda believe Junior year has been the hardest year, however possibly one of my favorite years at the same time. I'm currently taking 5 AICE classes including Media, which is the best class because of the teachers, but I have to say I have never been so swamped with work, and with extracurricular activities it's a hassle managing everything, however I still figure out a way. To end this little introduction of who I am. I am just a kid who's trying to be someone in the world, as I proudly carry my family's Legacy.