Audience and Institutions Essay

 Assess the importance of marketing in the media area you have studied. [50]

Marketing is the analysis and management of exchange relationships. It is the process of identifying, anticipating and satisfying customers’ need\]s. Due to the fact that marketing is used to attract customers, it is one of the primary components of business management and retail. Marketers can direct product to other business or directly to consumers. Marketing is key to a good movie. To even realize it is coming out a movie has to be advertised for future audiences. There has to be a good plan for how to sell the film. The better the marketing strategy, the more likely the film would get viewers. A film's publicity is a major element in deciding whether or not the project should be selling well. Whether viewers do not care about the film or do not like the way it's being marketed, the earnings of the film will be severely harmed. How well a film does depends almost entirely on how much it is being promoted.

To Commence, marketing is very important due to the reason that it contributes with establishing a relationship between the audience and the film. This can be seen in the movie of Black Panther. Now the way they did this was through many different strategies. The trailer of Black Panther, was released during the NBA Finals game, which was a brilliant tactic as it was a game which had millions of viewers watching, afterwards Kendrick Lamar, a worldwide known music artist, preformed his song “All The Stars” ft. SZA at the College Football Playoff National Championship Game, which in fact is one of the main songs in the movie’s soundtrack. Merchandise soon after became a part of the film's marketing campaign, with online retailers emerging around several websites including Disney, Marvel, Amazon, and more. By selling clothes and many other film items, more enthusiasm and interest in the film was generated among that of the audience. Another movie that did many similar things like this was, Spiderman: Into the Spider-verse. Now the reason for why they were so similar was because much like the popular song from Kendrick, Post Malone had released and debuted his song, “Sunflower” ft. Swae lee, which became an instant hit across the music platform, and the cover album carried the spiderman logo which helped promote the movie in a great way and different connections were made with the movie and the audience.

Furthermore, Marketing is vital for the film due to the fact that it helps increase the overall money made from the film. The goal in marketing is to try to get people to buy movie tickets, as film marketing is practically using the media to get people attracted to a film enough that they want to use their money to go and watch the movie. The true test of a marketing strategy is how well the film does on opening weekend, so if a movie does not do so good its opening weekend, then it is most likely the fault of the marketing team, as they did not create an effective marketing strategy to attract viewers and bring in profit. A movie which did a bad job with this was “Ugly Dolls” There strategy compromised of very minimal things to reach the consumer market. They collaborated with Cold Stone Creamery and made two new flavors, and as well a trailer, but the marketing could have been much better , as other movies such as “ Beauty and the Beast” which released a poster of a rose inside of a glass jar, in which it gave fans and viewers an uproar as they began to look forward to the releasing of the movie. As well they began to make merchandise for the people of all ages, such as costumes for the kids and as well figurines. With all this great marketing Beauty and the Beast was able to gross $504 million in the United States and Canada, and as well $759.5 million in other countries, thus showing how successful this movie truly was. From this you can see the importance of how marketing can be so beneficial to make money

To Conclude, marketing is important because without it, it is likely that no film would ever be a profitably success; a film cannot be successful if no one knows about it. The risk of spending money on marketing is overshadowed by all the money that the marketing of the film can bring in. A film needs to be marketed for people to become interested and want to go watch it. It is a way for them to learn what the film is about in a manner that makes them want to see the film to see more about it. Or just appreciate it. If a film is not properly marketed, the profits will suffer. The marketing strategy needs to ensure it can get the attention and feedback it needs to get people interested in the film. If the marketing campaign does not accomplish this, then there is a high chance that many people who could have possibly enjoyed the film will not see it. Due to all of this it is clearly evident that marketing holds a great importance in the aspect of film