Thursday, October 10, 2019

Planning Blog for Nike Commercial


On October 7, 2019,  our commercial project was assigned. In this commercial Mario, Xavier, and I have decided to work together. In our group discussion we have chosen to go with the idea to be a Nike based commercial, and will focus on the soccer aspect of the company. Our idea is to have an individual come out of the car with their “Nike” bag. Then as the individual walks towards the field the camera view switches to a over the shoulder shot. After this shot has been captured we will then transition to the player putting on his “Nike” cleats and we capture a close up of the cleats being tied up. Next the individual is shooting the ball and constant clips of him shooting on the keeper is captured. Lastly a slow motion video is captured as the individual rockets a shot into the top corner. Thus ending the scene with the nike logo and the phrase “it starts from the beginning” quote.

Today, October 10th, we will be working on the planning of our commercial. This will contain the parameters of our, props, costumes, locations, and our back-up plan. Then, about four days later, on October 14, we will be storyboarding our commercial. This will really set in stone our plan for the final product. Finally, the day will come, eight days later we will be filming at the field; however, we will be on a tight schedule as we have about 90 minutes to film put whole project. We will  in have to have all our props ready.

In this project we will need a car, nike cleats, a nike bag, a nike soccer ball, goalkeeper gloves, and the use of the Fort Lauderdale High School soccer field and the parking lot. With all this equipment and being allowed to use the field it will greatly help to make this commercial a great success. Furthermore, the individuals in the film will be wearing Nike apparel, as it is vital to show the Nike symbol at all time.

If by any chance there is no possibility of using the field or parking lot. We have come up with the idea that the High school’s men locker room will be the best choice to go with as we can still make a great commercial as we take the aspect of preparing before the game even starts.

No comments:

Post a Comment